Founder, Rauch Digital
Since 2020 my team and I have built digital recruiting for home care services, nursing homes and intensive care providers. No job board, no placement fee: your own employer brand, in front of the people who fit you.
The situation
Anyone hiring a nurse today competes with every other provider in the area. The good people are not looking, they are employed. You do not reach them with an ad they would have to go looking for.
So the task is not an advert, it is an offer: why would someone with a job move? We answer that question together, before spending the first euro.
What that adds up to
in three years for providers in the healthcare market.
until the first applications arrive once a campaign is live.
is the usual span until an open position is filled.
An application process has to be attractive today. That is what makes it work, and what keeps the hires coming.
How I work
A conversation about your organisation: who works with you, why they stay, what sets you apart from the provider two streets away. Without those answers every advert reads the same.
We come to you for a photo and video day. Your people, your rooms, your everyday work. No stock images of people who have never worked with you.
The campaign runs where your future colleagues already are. Applying takes two minutes, with no CV and no cover letter.
Every application lands in a system where you can see who has already been called. The most common reason a good campaign produces no hire is a reply that comes too late.
Results
All figures come from completed projects.
Ambulanter Pflegedienst Woinem
hires out of 210 applications
Vitarium Pflegewohnen
nurses and support staff recruited
Hamer Ambulante Pflege
to the first application, five hires in the end
Vitalis Häusliche Krankenpflege
applications, four nurses hired from them
OBS Medi Pflege
less turnover, plus five hires
About
Our mother is a physiotherapist. She brought us our first contact with healthcare, and with it the realisation that good providers all fail at the same thing: they cannot find anyone.
I founded Rauch Digital in 2020 together with my brother Mischa. He builds the technology, I run the conversations and look after clients. What we do not do is place staff. We make you visible as an employer in your own right.
It matters to me that you speak to a person and not to a ticket system. Our clients have my number.